Director & Filmmaker

Alejandra (Ale) Vidal is a director known for finding the feeling underneath and making it visible.

She is perhaps best known for her use of light, not as a technical choice, but as a character. In her films, light surfaces what lives beneath – the inner worlds, the quiet thoughts, the feelings people carry but rarely show.

Her work spans intimate founder stories, internationally commissioned campaigns, sensory installations, and conceptual shorts recognized by global brands and film festivals alike.

She believes magic isn't something you create. It's something you notice. And what longs to be felt is always worth finding.

  • "Beautiful work is nothing when not grounded in the needs and execution of the business but the art is in creating visuals that people absolutely delight in consuming."

    — KYPRIS Founder & CEO

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I N S T A G R A M

🥲 I received Best Lifestyle Footage for the @filmsupply Awards. If you swipe to slide four, you’ll see why this means so much to me. The footage from Hide & Seek came from play, curiosity, and a deep desire to follow a feeling – not
I hate attention. I want to be seen. That distinction has shaped my relationship with creating and *sharing* my work.  Because as artists, we know that part of the work IS being seen. And with that, comes being misunderstood. To be an artist