packaging ideas

Little Party in a Box: Customized USB Flash Drives

Plain and simple:  I'm a sucker for packaging.

Yes, I'm one of those people that has to resist the urge to purchase something based solely on their packaging.  Or I'll stop Jose at the grocery store and highlight a company's creative use of typography and spacing on their packaging.  I have such an admiration for it so you can imagine the circus that goes on in my head when it comes to my own business.  And then this baby came along....
Customized USB Drives.  Goodbye CD's.  I first saw my wedding photographer post about them last year and flipped out.  You can do SO much because this little beauty can fit anywhere and is customizable!

So I bought craft boxes and gold sequin ribbons at Michael's, and used the same fabric rose I have always been using in the past (here and here).  I stuffed it with some pink tissue paper and sprinkled heart confetti inside.  Because really, I'm celebrating with you when you get your images ;)
 Party for my eyes!!
 What do you think?!  I used Flash Bay and can't recommend them enough.  So now my clients can look forward to this little party in a box ;)

Ideas for Branding Your Photography



How cool is that cork ball chandelier?! Guess where it's from.

Anthropologie
.

Not surprised, huh? I took that photo in Vegas, admiring the brilliance of the Anthropologie branding. I mean, people make photoshoots inspired off of this store, they design cards and stationary with Anthropologie as the driving force.

I bet if you asked 10 regular Anthropologie shoppers to choose 3 words to describe the store -- over half would have very similar descriptions. Why? Because their branding is consistent.

I decided to venture into a small project in furthering my photography brand. My packages. I needed more than a burned CD and delivered prints. I wanted my clients to see me in my delivery and not just my photos.

So I went shopping...



Without a plan, really. Armed with just a sticky note with 4 stores I scribbled down, I decided to just wing it. I ended up buying the following at Michaels and one of the BEST paper boutiques I've ever gone to: Mystic Paper.



Ugh, talk about overwhelming. I think graphic designers - or designers in general - have the HARDEST time designing for themselves. My mind thinks about a million directions and styles and "just winging it" is the dumbest plan.

Fortunately, I stuck to a color scheme (coral -- who is surprised?!) and forced myself to only buy "embellishments." I loooved Mystic Paper, but it would be so easy to turn my branding from Imaginale to Old Lady Scrapbooking if I wasn't careful with my purchases. Talk about paisley overload.



I got the greeting cards at Michaels and I loved how they had an opening on the front cover. I used the stickers I bought for my client's initials. They were typewriter stickers which is consistent with the way I label their names on the photos.



See?



Then I cut one of the flowers from the ribbon and played around with a leaf embellishment..



I also purchased a label maker for my CD's and carried out the same style. Typewriter font + my logo (in coral). I love combining modern lines with curves -- resembles my love of mixing fashion with feminine details.




And look! NOT planned at all, but their names on the CD fit perfectly behind the slot of the card!



I decided to move the flower and leaf on the envelope cover instead of the card cover so it wouldn't be squished inside. Then I wrapped the striped twine around and I was in love!!



I taped the ribbon with my special tape..



...and finished it off with a vintage stamp sticker.



Yes. That's what I was looking for.

Mind you, this is only a start. Obviously my goal is to continue developing and expanding my branding, but more than anything -- to be consistent. For people to know when it's my work and take home my love of detail.

Now, the challenge is going to be what I do when I have a male model or male high school senior. Clearly he will probably not enjoy a pretty little flower on his package ;) Or you know, maybe he will? :D

What steps have you taken to ignite your branding?