lone flag

Content Creation for Brands

I don't know when exactly it happened during my conversation with Alex, but we used the word "original content creation." And it was one of those moments that just made you say "YES!!!" We were able to articulate specifically what our partnership was doing. The impact of our gifts used together.

Alex is a stylist. I am a cinematographer. But together, we create content to be used strategically for brands. Alex isn't just a "stylist." She is able to curate content that not only aligns with the story we want to tell, but resonates with social media (PAUSE: Curate - to collect, style, and piece together with purpose). Then I come in and shoot it with Pinterest / Social Media in mind AND with the story of the brand. That's how your content is strategic. Now, you have a purpose for the way you shoot because you have a message to tell. Alex couldn't have said it better on her blog.

Getting to work with Lone Flag was so inspiring. They are a new, retail shop with a very specific look and well defined mission statement. I get fired up when I work with brands that have a confident understanding of their style but are looking for ways to tell their story through strategic visuals. Because their shop is new, this also allowed Alex to use her Pinterest marketing and curating to draw traffic to them. More pins = more traffic = more probability someone will buy. 

Am I boring you? Cause this stuff makes my heart race :)

More importantly, helping businesses grow makes my heart race. Working with others makes my heart race. I'm so thankful to see how this evolves using the gifts that God said "yep, this one's made for Ale."

In case you missed the brand film last week, you can see it here. Thanks for following along on this journey with me :)

Lone Flag Brand Film

Let me tell you, the debate between releasing the photos AND video at the same time in my head was intense.

But in this case - I need you to see both separately.

This film is a labor of love and more specifically - a motion piece with original content creation. I know some of you have wondered what Alex of AVE Styles and I are creating together. The easiest way to understand is cinematography + art direction with a specific goal to boost brands (via campaign films, stills, and Pinterest content). And you guys. LONE FLAG. Oh-my-laaaaawd. The coolness that drips from the couple behind this retail concept is like butter. Except maybe butter made from coconut oil because they're that cool.

In all seriousness, when we first exchanged e-mails with Kelli and Sam about the story of Lone Flag - the word that was constantly used was "community." They are a brand with a focus on American made goods and they partner with other vendors that share the same mission statement. Visually, I could feel the masculine and raw elements of this brand so I really wanted to portray that and the community in motion. Alex curated a specific look for the overall feel and this is how we brought it to life...

Woooooo!! :)