And this is how it started.
Yasmin Sarai traveled to Phoenix for the Sitehouse Go Live workshop. This is where we first met :) I remember she was there with her husband Kurt - celebrating their one year anniversary. When I took her head shots, I also snuck Kurt in to get some of them together. Gold. I remember a lot of gold because it's a well-defined element of Yasmin's brand. We kept throwing gold streamers in the air :)
Fast forward to one year later. After a very detailed Skype date, Yasmin was ready to film her promo and I am the lucky one that is chosen to create it. Yasmin and Kurt hop back into their car to take an all familiar drive to Phoenix. She arrives and reveals to me that… she is pregnant!! Oh, life. I want to bust out into this Lion-King-Circle-of-Life song because I have seen her photography journey from a beginning point - including their marriage and now a family.
Magic. In just 2 days we manage to capture the mood of Yasmin - her as an artist, an individual, and the experience her clients will have with her. But I won't pretend that this happened out of nowhere. This is what happens in our Skype (or in person) date. I dig and dig because my role is to articulate your story - your brand - with visuals, feelings, and movement that represent the best part of your promise.
This is Yasmin's promise: