Director for Agency Films
 

"Ale's intuitive vision elevated several of our national projects by intertwining an emotional narrative with our strategic objectives"

- Kristina Wood, Creative Director, Mindspace Agency
 
 

Credits

Agency Objective: Create training film for Google to illustrate how their products are used in a day to day environment. 


Story Interpretation: Develop film that promote a sense of loyalty between the retail associates and Google’s brand, which in turn helps them sell products because they understand and believe that the devices will make their client’s lives better. These videos will "live" longer than most training material because they are based on the brand rather than the device.

 

Directed & Filmed by Ale Vidal
Via Mindspace Agency

Credits 

Agency Objective: Create training film for Google to illustrate how their products are used in a day to day environment. 


Story Interpretation: Illustrate a sense of harmony between the customer’s lives and their devices. To see how these devices are woven into their day, not intrusive – always fast – and never standing out. The idea that devices are not taking away from the art of hand crafting, but instead, they enhance our methods and lifestyle through efficiency, and create a desire to always learn.

 

Directed & Filmed by Ale Vidal
Via Mindspace Agency

credits

Agency Objective: Training film that focuses on the employee and customer relationship.


Story Interpretation: Demonstrating that the customer experience can be enhanced through small moments by connecting with, laughing with and uplifting the lives of the customers and crafting a sense of belonging within the store. 

 

Directed & Filmed by Ale Vidal
Via Mindspace Agency